I Am My Brand by Kubi Springer

Author:Kubi Springer [Springer, Kubi]
Language: eng
Format: epub
ISBN: 9781472971890
Publisher: Bloomsbury Publishing
Published: 2019-09-10T00:00:00+00:00

9 The Rebel

Also known as the outlaw, revolutionary, wild man, the misfit – this archetype believes that rules are there to be broken. Rebels thrive on carving out their own paths and challenging the status quo. They will often push the boundaries, creating unique products or marketing campaigns that are unusual or that pivot thought. They are unconventional thinkers who can create new cutting-edge approaches with a desire to shake things up. The Rebel is a countercultural force capable of releasing society’s taboos (sex, drugs and rock ‘n’ roll) and does so by tapping into the shadowy part of human nature. These brands often attract employees or customers who feel disenfranchised from society and want to make revolutionary change.

Corporate brands that hold the Rebel personality trait include: Virgin, Harley Davidson, MTV, Diesel and Sparta Chicks.

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